Users will soon have a updated setting that allows them to reduce the volume of artificial intelligence-produced content appearing in their feeds. This initiative comes as the service disclosed that it now features more than 1 thousand million AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the coming weeks before a widespread rollout. This advancement aligns with a surge in content created by AI, spurred by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately 10% of the fastest-growing content creators on a popular video site only show clips produced artificially. A considerable share of this content is classified as low-quality AI content, a label for substandard, bulk-generated content that is typically illogical or dreamlike.
“We know from our community that numerous viewers like content created using AI tools, including AI artwork to educational videos, and we intend to offer the community the option to increase or decrease of that, based on their own likes,” stated a platform representative.
Scale of AI Content
TikTok disclosed that there are presently over a billion videos on its app tagged as artificially created. Collectively, over 100 mn pieces of content are submitted to the service daily, making AI-generated material a minor portion of its total content library.
How to Adjust Settings
Users will be in a position to reduce or increase the volume of AI-generated videos they watch by opening the topic control feature in the app and selecting “AI-generated content”. Additional categories that currently be controlled under the tool include current affairs, style, beauty, and dance.
Platform Guidelines
TikTok’s guidelines require users to tag convincing AI-made content, and it forbids malicious fake videos of public figures or critical incidents. Any realistic artificial content that is not labeled can be taken down under its terms of service.
Furthermore, the service will from now on add an AI-generated label to content made using its proprietary AI systems, or flagged by an cross-platform project for identifying artificial media. This measure is intended to stop users from trying to circumvent the tagging system.
Responsible AI Funding
The company is also establishing a $2 million educational fund for professionals and institutions to develop informative material about responsible artificial intelligence. This project will support charitable organizations specializing in teaching computer science.
Moderation Strategy
TikTok has justified its content review process, amid discussion over intentions to lay off numerous review team members in the UK. TikTok is expected to cut a significant number of roles in its user protection division in the UK capital, with trade unions and online safety experts raising concerns that staff are being displaced by machine-led review.
A senior executive clarified that people-led review would remain essential, but AI can safeguard staff by removing the most graphic content before it is viewed by people. The platform reported a 76% decrease in disturbing and violent content handled by content reviewers over the past year due to intervention by its automated systems.
We believe it is crucial to integrate people and machines to ensure user safety,” she said. “We’ll have staff as part of that process, but we further consider it’s extremely critical to reduce exposure to dangerous material as swiftly, which is why a significant AI assistance is proving valuable work at speed.”
